OFFICES
Via G. Leopardi, 19 – 20123 Milano (MI)
Galleria del Commercio, 6 – 62100 Macerata (MC)
19 JUNE 2025
MILAN AND ONLINE
One of the most iconic voices in Italian football commentary
Writer and storyteller, he is a master of Italian crime novel
Leading figure in the debate on the contemporary use of the Italian language
Writer and journalist, he is the most influential podcaster in Italy
CAPTURE ANY AUDIENCE WITH STORYTELLING
Delivering speeches that captivate, hold the audience’s attention, and foster alignment with values: this is the goal of anyone tasked with speaking in public, as well as those telling a brand’s story.
In an era of information overload, creating meaning and evoking emotions is the only way to resonate with an audience that is only willing to listen when faced with compelling storytelling and impactful presentation.
Public Speaking and Storytelling Forum is a new event featuring Fabio Caressa, Carlo Lucarelli, Vera Gheno, and Pablo Trincia. Here, you’ll gain practical, up-to-date tools to build impactful stories, learn how to present them with a unique and engaging style, and communicate effectively both within and outside your company.
ATTENDEES
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COMPANIES
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SPEAKERS
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ONLINE ATTENDEES
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SPEAKERS
FABIO
CARESSA
He’s one of the most iconic voices in Italian football commentary.
Journalist and sports commentator, he has narrated the main matches of the Italian Serie A Championship, the UEFA Champions League, and global competitions, keeping millions of fans glued to the screen with his charm and technical expertise.
Formerly the main commentator of Tele+’s postponements, he was director of Sky Sport 24, co-director of Sky Calcio Club.
A commentator on the swimming competitions at the London 2012 Olympic Games, he was host of Deejay Football Club and has worked with La Gazzetta dello Sport and GQ.
Together with Beppe Bergomi, he formed one of Sky Sport’s most celebrated commentary pairs during the 2006 World Cup in Germany, which established him in the collective imagination as one of the most recognizable and beloved voices of sports storytelling in Italy.
CARLO
LUCARELLI
Writer and storyteller, he is a master of Italian crime novel.
Author of over 20 novels, essays, and short stories, his works have been translated into numerous languages, earning him international recognition.
As a screenwriter for films and TV series inspired by his novels, he collaborated on the adaptation of Almost Blue and the TV series L’Ispettore Coliandro, directed by the Manetti Bros.
He has also authored podcasts for RaiPlay and major platforms, and has appeared in TV shows and documentaries on Sky Arte, Crime Investigation, and Rai.
For 10 years, he was the host of Blu notte – Misteri italiani, an iconic Rai 3 program where he narrated the greatest unsolved mysteries of the last fifty years of Italian history.
His analytical yet intense and captivating narrative style has made him a unique and unmistakable storyteller.
VERA
GHENO
She is a leading figure in the debate on the contemporary use of the Italian language.
A collaborator for 20 years with the Accademia della Crusca and for 4 with Zanichelli, she has been an adjunct professor at the University of Florence for 18 years, where she is now a researcher.
Her studies focus on the evolution of the Italian language, on how the internet, social media, and societal phenomena are transforming our way of communicating, and on issues of diversity, equity, and inclusion.
She is the author of 16 monographs on language and society, including Parole d’altro genere, Femminili singolari. Il femminismo è nelle parole, Potere alle parole. Perché usarle meglio, and Grammamanti. Immaginare futuri con le parole.
A popularizer and sociolinguist, she hosts the podcast Amare Parole for Il Post.
PABLO
TRINCIA
Writer and journalist, he is the most influential podcaster in Italy.
He has collaborated with numerous national newspapers, including La Stampa, Panorama, L’Espresso, Corriere della Sera, and with major Italian television networks, from Sky to Rai, Mediaset, and Discovery.
A two-time winner of the Ilaria Alpi Award, Veleno — of which he is a co-author — is the investigative audio series that first popularized podcasts in Italy.
He is also the author and narrator of numerous other podcasts, including Il dito di Dio and Dove nessuno guarda – Il caso Elisa Claps, which received two awards at the Italian Podcast Awards and achieved a record number of downloads.
He is currently working on several projects for Sky Italia, including Essere Umani, Le cicatrici di Cape Town, and the podcast E poi il silenzio – Il disastro di Rigopiano, which is now available on Skytg24 Insider.
He has authored several books, including Come nascono le storie, released in 2024. Thanks to his journalistic accuracy and compelling storytelling, his podcasts are among the most listened to in Italy.
MAIN TOPICS
Fabio CARESSA
PUBLIC SPEAKING
How to turn a speech into a captivating experience
CARLO LUCARELLI
Suspense and persuasiON
Plot, intrigue, intensity: a speech that leaves a mark
VERA GHENO
the power of words
Communicating strategically, effectively and ethically
PABLO TRINCIA
STORYTELLING
How to build and tell an unforgettable story
- Modulating tone and voice to engage listeners with a recognizable style
- The techniques to create empathy, connection, and long-term bonding with the audience
- Managing contingencies to bring each speech to a clear and compelling conclusion
- Creating dynamic and persuasive plots to increase the credibility of each speech
- Anticipation and tension: how to stimulate curiosity and keep the audience’s attention alive
- How to incorporate elements of mystery and conflict to make every message more memorable
- How language works and how it impacts our perception of reality
- How to use it to share values, enhance brand storytelling, and strengthen brand identity
- Communicating on social media and online: managing feedback and engaging new audiences
- Studying and gathering details to compose a compelling story
- The role of emotions: how to evoke them and transform them into stories that inspire and drive action
- The strengths that make simple facts powerful storytelling
Fabio CARESSA
PUBLIC SPEAKING
How to turn a speech into a captivating experience
- Modulating tone and voice to engage listeners with a recognizable style
- The techniques to create empathy, connection, and long-term bonding with the audience
- Managing contingencies to bring each speech to a clear and compelling conclusion
CARLO LUCARELLI
Suspense and persuasiON
Plot, intrigue, intensity: a speech that leaves a mark
- Creating dynamic and persuasive plots to increase the credibility of each speech
- Anticipation and tension: how to stimulate curiosity and keep the audience’s attention alive
- How to incorporate elements of mystery and conflict to make every message more memorable
VERA GHENO
the power of words
Communicating strategically, effectively and ethically
- How language works and how it impacts our perception of reality
- How to use it to share values, enhance brand storytelling, and strengthen brand identity
- Communicating on social media and online: managing feedback and engaging new audiences
PABLO TRINCIA
STORYTELLING
How to build and tell an unforgettable story
- Studying and gathering details to compose a compelling story
- The role of emotions: how to evoke them and transform them into stories that inspire and drive action
- The strengths that make simple facts powerful storytelling
AGENDA
9:30 - 11:00
PABLO TRINCIA
Storytelling
11:00 - 11:30
Networking BREAK
11:30 - 13:00
CARLO LUCARELLI
Suspense and persuasion
13:00 - 14:30
Networking LUNCH
14:30 - 15:45
VERA GHENO
The power of words
15:45 - 16:15
Networking BREAK
16:15- 17:30
FABIO CARESSA
Public Speaking
The agenda may be subject to changes
TICKETS
Discover the promotional offer valid until 5:00 PM on APRIL 30
LIMITED SEATS AVAILABLE FOR THIS PROMOTION
The event can be fully financed through the main Interprofessional Funds
SOLO 13 POSTI
DISPONIBILI
LIVE - First rows
Suite
- Numbered seat in the first rows
- Executive Report
- Certificate of participation
- Watch On Demand for 30 days
- Networking lunch & coffee break in private area
- Priority registration desk
- Priority for photos with speakers
3 TICKETS 5%
5 TICKETS 10%
10 TICKETS 15%
LIVE
Business
- Seat in business area
- Executive Report
- Certificate of participation
- Watch On Demand for 30 days
- Networking lunch & coffee break in private area
- Priority registration desk
- Priority for photos with speakers
3 TICKETS 5%
5 TICKETS 10%
10 TICKETS 15%
ONLINE - Live streaming
Streaming
- Access to live streaming event
- Executive Report
- Certificate of participation
- Watch On Demand for 30 days
- Networking lunch & coffee break in private area
- Priority registration desk
- Priority for photos with speakers
3 TICKETS 5%
5 TICKETS 10%
10 TICKETS 15%
REGISTER NOW
AND ENJOY
THE BENEFITS
THE EARLIER YOU BOOK,
THE MORE YOU SAVE
Thanks to our early booking policy,
by registering in advance,
you can
save up to 40% on the ticket price.
NEVER LOSE YOUR CREDIT
Your credit is always guaranteed.
If you find you can’t attend, you can
have someone else take your place or
participate in another event within the next 12 months.
REQUEST INFORMATION
Enter your details to get contacted by our team,
who will answer all your questions and prepare you a personalized offer.
The event can be financed through the main Interprofessional Funds.
For further information write to:
publicspeaking@performancestrategies.it
or call toll-free from Italy:
WHERE
AND WHEN
HOW TO GET THERE
Reserved offers for those traveling with tranitalia from/to Milan
Thanks to the partnership with Trenitalia, for your trip to Milan you can get a discount of up to 75% on tickets for Frecciarossa, Frecciargento, Frecciabianca trains and a discount of up to 80% for Intercity and Intercity Notte trains.
- Select your one-way or round-trip train to Milan on the Trenitalia website or App.
- Click on the SEE OTHER OFFERS button and select the offer SPECIALE EVENTI.
- Enter the code PS2025 and proceed with the booking.
NB: To take advantage of the offer, it is necessary to show the controller the event invitation email, which serves as an entry ticket. Promotion validity dates: Outbound June 16 – 19; Return June 18 – 20.
Reservation changes, ticket changes, and refunds are not allowed.
Buy your train ticket on trenitalia.com
partner
Thanks to the partners who have been with us in the previous edition
MAIN SPONSOR
SPONSOR
PARTNER
COMMUNICATIONS PARTNER
ACADEMIC PARTNER
Official green carrier
OFFICIAL BAG
OFFICIAL COFFEE
MAIN MEDIA PARTNER
OFFICIAL LOUNGE
URBAN MEDIA PARTNER
OFFICIAL LANGUAGE SERVICES
OFFICIAL APP
OFFICIAL MERCHANDISING
OFFICIAL BOOKSTORE
TECHNICAL PARTNER
ASSOCIATION PARTNER
MEDIA PARTNER
Public Speaking e Storytelling Forum is a high-impact event capable of attracting thousands of managers, executives, CEOs and decision makers: the perfect place to open up new business opportunities and relationships.
PAST SPEAKERS
FAQs
What are the ways to participate in Public Speaking and Storytelling Forum?
- In-person, with the option to choose from the front rows (Suite) and seats in the Business area. Both ticket types include a lunch break.
- Live streaming, with the opportunity to ask questions to the speakers, interact with other participants and forge new business relationships.
Where and when will the event be held?
The Public Speaking and Storytelling Forum will take place on Thursday, June 19, 2025, at Unahotels Expo Fiera Milano, via Keplero 12, Pero (MI).
Lunch is included in the participation fee.
How do I participate in the streaming version?
To participate in streaming, simply purchase the ticket and log in on the day of the event, following the instructions that will be sent to the email address provided during registration.
The streaming is accessible from any device. For the best experience and to participate in networking, we recommend accessing it from a desktop or tablet.
In the days following the live streaming, we will notify you via email when the recording of the entire event will be available in the On Demand Area: you can watch it anytime for 30 days.
Can the event be financed through the use of interprofessional funds?
Yes, it is possible to use interprofessional funds to finance participation in our events, utilizing your training account or through grant procedures/announcements and training vouchers.
Is a group discount available?
Discounts of up to 15% are available based on the number of tickets purchased.
Once the package is purchased, you can provide the details of all participants within 30 days of the event start date.
For dedicated quotes for corporate teams or private groups, please contact us at: publicspeaking@performancestrategies.it.
Is it possible to interact with the speakers?
Yes, in both the streaming and live versions, it will be possible to send questions to the speakers.
Will I receive materials to apply what I learned?
In the weeks following the event, you will receive a follow-up that includes a detailed Executive Report.
What happens if I register but can no longer attend?
If you can no longer attend, by notifying us of your absence at least 15 days before the event date at info@performancestrategies.it, you can choose to:
- be replaced by another person;
- attend one of the events to be held in the following 12 months;
- opt to follow the event in streaming mode and request activation of your access link.
What happens if I register and then force majeure circumstances prevent the event from taking place?
Your credit is always guaranteed: if the live event cannot take place, you will have the option to attend the event in the live streaming version or retain your credit for a future event of the same value.
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